Marketing in Hospitality Assignment Example | Topics and Well Written Essays - 500 words - 1

Marketing in Hospitality - Assignment Example They determine the programs for the customers in terms of time management. There is also the determination of the kinds of partnership formed within the industry. The companies in the industry utilize customer experience in the promotion of their services and products (Reid & Bojanic, 2006). This is because there is an emphasis on food and service quality. The customers depend on branding strategies of the hospitality firms for quality assurance. The firms in the hospitality industry spend many resources on advertising. The aim and objective is to increase the market share through the communication of the products and services offered. The firms grow due to the different media used in the promotion of sales in the hospitality industry. Such media include the internet, print media, and billboards. However, these methods of marketing depend on the ability of the companies to finance the sales promotion through their marketing budget (Horchover, 2002). The limitations of the sales promotion include the cost involved. Television commercials, for instance, involves high costs as the charges are according to the words used. The costs also rely on the economies of scale in the case of the ownership of many hotel properties. The sales promotion places an emphasis on branding due to the creation of a brand identity (Wearne & Baker, 2002). This ensures that consumers easily identify certain products with certain firms in the industry. Through this, the customers are able to evaluate different companies through the comparison of information about their products and services. The role of a market research is the provision of relevant information to the management of the companies in the hospitality industry for decision-making. For instance, a hotel may consider undertaking a market research to determine whether it requires and additional facility for the target market. The process of market research involves market identification, data