Saturday, February 29, 2020

Article Review

This article tells us that nowadays, people and Industries do not really care about the sustainability of the resources they have exploited. The profit to be made is comes first There are three types of resources; they are renewable resources, partially renewable resources, and nonrenewable resource. Regardless the types of resources, the exploiting agents have their own obligation. Industries may get an enormous pront by xploiting the fossil fuels; but, It Is killing softly the environment of our planet. 5. What is the writers message or purpose in writing this article? Based on my analysis, what the writer tried to say s that human, ds the actor behind the exploitation of natural resources, is actually attached responsibility. If people want to take something trom the environment, It means that they also have to do the planetary liabilities For example, for those who make their living from theoretically renewable resources, they have to ensure that the resource Is actually enewed. e. Olve your personal comment on the article as a conclusion of your article review. Now, I already know how to have a good way on taking responsibility to the environment. I think this article Is clearly described what we have to do to the environment as our planetary liabilities. We are not allowed to exploiting the natural FORM-2 Faculty Class Emotional Intelligence Patricia Holt 3. Explain in two or three sentences why you have chosen this article. I have chosen this article because the topic of the article is interesting me. I like topic about psychological research like what this article is talking about. I also interested with the statement of this article which says: emotional ability is more important than IQ in determining an individuals success in life. . Explain briefly in four or five sentences what the article is about. This article explains about the famous impulse control test at a San Fransisco lecture by Daniel Goleman, called The Marshmallow Challenge. He did an experiment that involves a kind man, four-year-children, and some marshmallow during the 1960s. The experiment was continuing dozen years later and he got a result: some chil dren who had resisted eating the marshmallow and waited for the promised double prize were clearly more socially competent than the others. He also stated that if the emotions stored in the brain are those of restraint, selfawareness, self-regulation, self-motivation, empathy, hope, and optimism, then we become endowed with an emotional intelligence which is good. analysis, the writer of this article tried to explain about recent discoveries in brain esearch that prove emotional stability is more important than IQ in determining an individuals success in life, as stated early on this article. People who are better in emotional intelligence are more sociable, confident, and have a better strength on facing difficulty. 6. Give your personal comment on the article as a conclusion of your article review. I think this article gives us a very important fact that maybe not everybody knew. Now, after read this article, I guess we have to develop our emotional intelligence our intelligence quotient (Q) for balancing our mind.

Thursday, February 13, 2020

Promotional Practice Report (Developing Marketing Communications) Essay

Promotional Practice Report (Developing Marketing Communications) - Essay Example In this Promotional Practice Report, I will mainly focus on the campaigns of the launch of Xbox 1. Through the authenticity of the ads, to massive 75 cities experiential tour, to social campaigns that encourage their participation, to creative media executions that let fans become directly involved – we are inviting the world to celebrate the launch of Xbox One and it’s an invitation to a new generation of games and entertainment. And it showcases experiences that only Xbox One can deliver.† Said Robert Matthews, General Manager of Consumer Marketing, Xbox (Xbox One Launches Invitation to the world, 2013). SMART is a guide how to set a valuable objective. Each letter in SMART refers to a different meaning included Specific, Measurable, Achievable, Relevant, and Timely. Microsoft did a great job about specific in the Xbox 1 campaign objective. It concerned about all the fans of Xbox should be involved, advertising over the world and 75 cities experiential tour, and the reason is to celebrate the launch of Xbox 1. Furthermore, it has to let people know the gaming and entertainment experiences can only be delivering by Xbox 1. However, it is not measureable and timely due to the objective does not mention about how many people should be involved within a specific time (Stross, 2005). DRIP is use to influence audiences by four different ways (Differentiate, Reinforce, Inform and Persuade) to differentiate or enhance the competitive of the product (Jill, 2009, p. 9). According to the campaign objective; it tries to reinforce people will have a new generation of games and entertainment that they have never experienced before by Xbox 1. The target audience for the new Xbox product will depend on different segmentation variables such as gender, buying situation, socio-economic group, race, age, geographical location, occupation, and ethnic group. Further, it also depends on early majority users,

Saturday, February 1, 2020

Marketing in Hospitality Assignment Example | Topics and Well Written Essays - 500 words - 1

Marketing in Hospitality - Assignment Example They determine the programs for the customers in terms of time management. There is also the determination of the kinds of partnership formed within the industry. The companies in the industry utilize customer experience in the promotion of their services and products (Reid & Bojanic, 2006). This is because there is an emphasis on food and service quality. The customers depend on branding strategies of the hospitality firms for quality assurance. The firms in the hospitality industry spend many resources on advertising. The aim and objective is to increase the market share through the communication of the products and services offered. The firms grow due to the different media used in the promotion of sales in the hospitality industry. Such media include the internet, print media, and billboards. However, these methods of marketing depend on the ability of the companies to finance the sales promotion through their marketing budget (Horchover, 2002). The limitations of the sales promotion include the cost involved. Television commercials, for instance, involves high costs as the charges are according to the words used. The costs also rely on the economies of scale in the case of the ownership of many hotel properties. The sales promotion places an emphasis on branding due to the creation of a brand identity (Wearne & Baker, 2002). This ensures that consumers easily identify certain products with certain firms in the industry. Through this, the customers are able to evaluate different companies through the comparison of information about their products and services. The role of a market research is the provision of relevant information to the management of the companies in the hospitality industry for decision-making. For instance, a hotel may consider undertaking a market research to determine whether it requires and additional facility for the target market. The process of market research involves market identification, data